construct
Promotional banner from the DC shoes website
Footwear design for DC shoes. I was responsible for upper design, tooling design, material build, and designed all 6 launch colorway samples featured below - none of these colorways will be released to the public.
The shoe features webbing lace loops, suede/leather/synthetic overlays on a mesh upper, molded TPU logo, and new rubber cupsole tooling utilizing a directional pill pattern on the sidewalls for better flick, and a stacked pill tread for added traction and longevity. Coming winter 2024.
The original RP samples ↓ Colorways and materials designed by sketchythedawg
First round production sample ↓
Production release ↓ I was laid off from DC in the middle of development on this shoe, so some [negative] changes to the final production design were made after my departure. This could ahve been a more succesful shoe with my guidance.
I did not design any of the production colorways. They look a bit pricepoint in my opinion.
RP samples again ↓ - what could have been a great DC shoe..
sketchythedawg 2022